Tru Blood is a brand of synthetic bottled blood engineered by Japanese scientists (however, it is also mentioned by Nan Flanagan in "You Smell Like Dinner" that many of the brightest scientific vampire minds, apparently including Louis Pasteur, a non-fictional, 19th century French chemist and microbiologist, had been working on synthetic blood to make the Great Revelation possible). Catering to the vampire population, the release of Tru Blood was the main catalyst for the Great Revelation - when vampires "came out of the coffin" and revealed their existence to the world.
Tru Blood is marketed as an alternative blood source for vampires and supposedly meets all their nutritional needs. However, many vampires have found Tru Blood to be revolting compared to human blood. It comes in as many flavors as there are blood types (e.g. B Negative, O Positive). It has been seen to be as expensive as $45 a bottle in hotels.
Tru Blood is intended to be served warm, with most preferring it at 37 degrees Celsius (98.6 F) much to the disgust of Hoyt Fortenberry after deciding to try it.
Tru Blood has a very aggressive ad campaign.
- "All flavor. No bite."
- "Because you don't need a pulse to make hearts race."
- "Friends don't let friends drink friends."
- "Real blood is for suckers."
- "Suck on this."
- "Who ever said Tru Blood was only for vampires?"
Tru Blood Official Site - run by HBO.