The site was one of six websites created during the series' second season. While other companion websites were developed with genuine content, all websites created during Season 2 acted only as redirects leading the viewer to the True Blood page on the HBO website, HBO.com. They contained no standalone content.
Each site represented a specific real-life product being promoted to be likable to vampires. Because the site acted as a redirect, costs to produce real-life banners and real-life fliers were paid for exclusively by HBO, instead of the cost being split between HBO and the product being promoted. The purpose of this wasn't to necessarily promote the product (although all companies paid royalties to HBO for the use of their image), it was more to introduce viewers to the concept of vampires living in mainstream society, by showing the vampire being used as the focal point in ads created for legendary products. Products that were used every day. Products with a large fan base who could symbolically garner much more interest into the series. Real-life products possessing the vampire likeness made their existence more realistic and believable.
Banners, billboards, and fliers were posted all across the nation as part of a viral marketing campaign to raise awareness for the series. While they were used predominantly through Season 2, and most were removed or replaced by 2011, the sites created during the second season continued redirecting fans until they were officially removed in 2013, shortly before the series' sixth season.
Version 1: 2008 - 2013Edit
The site was only used as a redirect that led the viewer to the True Blood page on the HBO website, HBO.com.
True Blood partners with Gillette (The Best a Man Can Get) to come up with a shaving razor exclusive to vampires. According to their ad it will help a vampire be "DeadSexy" and that "Vampires prefer the Fusion shave".
From the AVLEdit
- Gillette - This manufacturer managed to help both its human and vampire customers by launching a campaign that encourages good hygiene and spreading awareness of the blood-borne pathogen Hepatitis D.